Assignment: Internal and External Marketing Variables
1. Provide a description of the product/service and a brief history of the firm.
2. Describe and discuss the original 4 P's of marketing (product, place, promotion, and price), and the new 4 Ps (people, processes, programs, and performance) relating to the product.
3. Explain the organization's mission. Provide its mission statement or create one if necessary.
4. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization.
5. Describe and discuss demographic trends that affect the sale of the product/service.
6. Describe and discuss current economic trends that affect the sale of the product/service.
7. Describe and discuss technological changes that have affected the sale of the product/service.
8. Describe and discuss consumer tastes and preferences that affect the sale of the product/service.
9. Outline a marketing research process to be used to gather information on present or potential customers.
010. Which forms of marketing research would be best in gathering consumer information relating to the product/service?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.