Discuss customer expectations and the reality of products
Problem: Discussing one strategy to close the gap between customer expectations and the reality of products, product delivery, or customer service behavior. Use either a real or imaginary business scenario to help illustrate the strategy.
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Describe online strategies each of the organizations are utilizing as evidenced by their websites, social media, video and mobile media, newsletters, blogs etc.
How would you compare/contrast the communications approaches shown? (You should be able to provide two substantially different things.
What you have learned about your behavior, applying concepts including motivation, information searching, evaluating alternatives and purchasing.
Question: Bath and Body works blog post on social media. Mention 5 key performance indexes (KPI) blog post on social media and explain.
Discussing one strategy to close the gap between customer expectations and the reality of products, product delivery, or customer service behavior.
Explain the market problems that drove Pokemon's launch and what needs it tried to fulfill. What are your decisions for future Pokemon Go marketing activities?
What were the specific business drivers necessitating John Lewis' shift towards investment in IMC, AND what are the fundamental elements of the IMC Strategy.
Should salespeople be responsible for handling all their customers' complaints or should customers be told to call the departments responsible for the complaint
How and why have John Lewis used a range of different media to reach their target audience and enhance campaign impact around the central frame that TV provide?
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