Marketing Plan Assignment: Marketing Strategy
A. Market-Product Focus (aadias)
1. Describe the five-year marketing and product objectives for the company (aadias)
2. Discuss current and future market potentials.
3. Identify new products and services that align with customer needs.
4. Identify points-of-difference
5. How will the company position its products and services?
B. Marketing Program
1. A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives.
2. Describe the product strategy
3. Describe the price strategy
4. Describe the promotion strategy
5. Describe the place (distribution) strategy
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.