Project Assignment
A customer-centered marketing strategy is the key to any successful marketing plan. For this project piece, you will complete the processes of segmenting, targeting, and positioning so that you will have a solid understanding of who your target customer is and how you should position your product.
In a 4-5 page paper (not including title and reference pages), include the following:
1. Identify and describe at least three customer segments (buyer groups) within the market in which your product resides.
2. Select the consumer segment that you will target as you market your product and explain why you chose this segment. Describe the chosen target market, being sure to include demographic, psychographic, behavioral, and geographic details about your target market.
3. Discuss cultural elements that will need to be considered for your product based on the demographics that you've selected.
4. Discuss the competitive landscape of your product:
o Who are your key competitors and how do you plan to position your product to stand out from the competition?
o What key benefits will you focus on as the foundation of your product positioning strategy?
When including your references please make sure you include the website you may be using to get information off from as well.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.