Question: You are a marketing analyst working for a beverage company. Your supervisor, the marketing manager, wants to understand the factors influencing the preference for a new line of fruit-flavored drinks among consumers. She is particularly interested in exploring how consumers' perceptions of taste, packaging design, and price affect their likelihood to purchase the product, while also considering the potential mediating effect of brand reputation. Your task is to conduct a small-scale research study and present your statistical findings in a report. You will need to identify appropriate statistical analyses to examine the relationships between these variables and provide insights into consumer preferences for the new fruit-flavored drinks.