Discuss concepts of globalisation and multi-nationalisation, Other Management

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Discuss concepts of globalisation and multi-nationalisation

Problem: Select ONE most recent refereed journal article (between 2019 and 2023) and write a reflective essay based on that article. Keep the following two points in the reflective essay:

(a) The nature and imperatives of International Marketing

(b) The concepts of globalisation and multi-nationalisation strategies in the context of International Marketing

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Other Management: Discuss concepts of globalisation and multi-nationalisation

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