Assignment task:
What you're doing: You are writing a 4-5 page briefing providing covering the four components of your pop culture portfolio your FutureForward supervisors.
Why you're doing it:
This assignment draws on the previous four weeks of discussion about the nature of art, art's relevance to popular culture, and art's potential impact on popular culture. This document will explain to your FutureForward supervisors the relevance of art and popular culture to the influencer campaign, and describe how each of your products is intended to work on audiences.
What you need to know:
For greater context, review to the Course Project Overview.
Instructions: The briefing should be in professional format, which means 12-point Times New Roman font, double-spaced, with 0.5" margins on all four sides.
You have 3-4 pages to provide an overview, and describe and explain the four components of the Pop Culture Portfolio. Therefore, you should plan on devoting 1-page (250 words) to the Overview, and %-1 page each (200-250 words) for the mascot, song, YouTube video, and celebrity spokesperson pitch.
The overview should explain what your campaign intends to do, and why this sort of campaign can work well. The descriptions should explain how each component gets its message across.