Discuss commercial to evoke a positive emotion, Marketing Management

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Discuss commercial to evoke a positive emotion

Problem: Classical conditioning can also occur in humans. Often advertisers use comedy in a commercial to evoke a positive emotion, then flash the company's logo at a consumer. With repeated pairings, the logo creates a positive emotion. In this situation, the comedy creating the positive emotion is the _________.

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Marketing Management: Discuss commercial to evoke a positive emotion

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