Problem
a) Advertising is an industry used to call the attention of the public to something, typically a product or service. Explain with example two advantages and two disadvantages of advertising.
b) Starting a new business comes with an inherent amount of risk. A person can do everything right, but external events could lead to a negative outcome. While there's no formula for entrepreneurship, there are good or bad entrepreneur characteristics. Discuss in detail two characteristics that an entrepreneur should have to help achieve their goals.