Problem
1. Discuss changes in three of Americans' self-oriented values.
2. Define green marketing and explain what is meant by "greenwashing."
3. The company you work for wants to integrate its philanthropic charitable giving with its own corporate performance. Explain how this can be accomplished, and discuss how consumers might respond to this effort.
4. What issues must companies understand and contend with when attempting to market to the gay consumer?
5. Compare and contrast the terms gender, gender identity, and gender roles.