Problem 1: Starbucks' mission is "To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time." According to your research and (may be personal experience as well) what actions do you recommend the firm take to reach this mission?
Problem 2: Please read about Starbucks's new chief executive officer Kevin Johnson. Do you believe he is a strategic leader? What would be your recommendations to the CEO in terms of challenges he is facing in strategic management?