Problem: Your brother meets once a month with other local business owners to discuss business and networking, and you have decided to accompany him. coincidentally, this month's discussion topics are Internet promotions and the CAN-SPAM Act.
Choose 2 or more of the promotional strategies identified below, and discuss why you believe they would be most effective or least effective in attracting customers and new business relationships. include at least one "use" and one "do not use" recommendation for Grandma's Treats. Provide examples to illustrate.
- direct e-mail
- cross-media advertising
- banner advertising
- target market
- public relations
- search engine registration
- affiliate programs
Research the CAN-SPAM Act, and explain your findings. Does the act make spam illegal? what specifically must be done? do you agree or disagree with the law?
The answer must be in 800 to 900 words, includes two references.