Scholarly Activity
Marketing Plan Assignment-Global and Financials/Control
Global Opportunities Financial Analysis
Measurement/Control
This section of the marketing plan will review potential global opportunities including the how, when, and where to take advantage of these opportunities. The financial analysis will discuss budgeting considerations, projected sales/profit patterns, and a break-even analysis. Finally, measurement/control should identify how you will measure the success of your marketing plan and marketing program. The key here is to include "measurable" goals.
Deliverable: The format of this professional Marketing Plan is essay format subheadings using Microsoft Word. As this assignment is a comprehensive plan, additional research and support should be included using a minimum of three sources correctly formatted to APA standards on the Reference page. In-text citations should also be used. The length for each assignment submission is minimally three pages long, double-spaced, plus title page and reference page.
Note: use this scenario for this activity
1. Arimount is a well-known beauty and grooming company that has been in the industry for about 20 years. They would like to launch a new deodorant product. The company's development and research department has created a new chemical that will allow deodorants to work for up to five days-even after showering. The company is interested in increasing their overall market share with the introduction of this innovative product.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
APA Guidelines
CSU requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Students can find CSU's Citation Guide in the myCSU Student Portal by clicking on the "Citation Resources" link in the "Learning Resources" area of the myCSU Student Portal. This document includes examples and sample papers and provides information on how to contact the CSU Success Center.