Homework: Brand & Conduct Research about Its Performance, Competition & Target Market
Description
The purpose of this homework is to identify a brand and conduct research about its performance, competition, and target market.
Throughout the course, you will complete an ongoing project focused on the analysis of a specific brand and its target market consumers. You will conduct research and study consumer behavior and use your findings to recommend marketing and communication strategies that will help the brand increase sales and profits to its target market.
Select a specific brand that is part of a publicly traded, for-profit company. It is important that you focus on a specific brand so that your focus is narrow and will allow you to study the brand's specific target market. For example, if you select Ford as your brand, that is too broad. Instead, select Ford F150 or Ford Focus as your brand. This will provide you with the narrow target market focus you are seeking for the project. If you have taken MKT-315, you may elect to continue focusing on the brand that you researched for that course.
Conduct research about the brand by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. In a 250-word summary, address the following:
I. Provide a brief description of the brand and the product category.
II. Summarize the brand's performance.
III. Discuss brand competition within the marketplace.
IV. Identify the target market for the brand.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.