Discuss blue ocean strategy at the business level


Problem:

Toyota's global success in the 1990s and early 2000s was based to a large extent on a network of world-class suppliers in Japan. This tightly knit network allowed for fast two-way knowledge sharing-this in turn improved Toyota's quality and lowered its cost, which it leveraged into a successful blue ocean strategy at the business level. This example shows the effectiveness of: (If you don't recall from lecture, a blue ocean strategy is the " simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand") Group of answer choices factor conditions demand conditions related and supporting industries competitive intensity in a focal industry

 

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