Discuss bidding process over negotiation of a contract
Problem:
In a B2B context, a company that prefers a bidding process over negotiation of a contract is an example of: Demographic segmentation Multiattitudinal segementation Behavioural segmentation Psychographic segmentation
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In a B2B context, a company that prefers a bidding process over negotiation of a contract is an example of: Demographic segmentation
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What is the main purpose of projective test in Applied marketing research, give examples and discuss the factors involved when using a projective technique?
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Comment on another brand or business that you know of that entered another international market and failed.
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