Discuss benefits of advertising and sales promotions, Marketing Management

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Discuss benefits of advertising and sales promotions

Problem: A high-end vacuum cleaner manufacturer uses mostly advertising and sales promotions (e.g., rebates) as its key forms of marketing media. Why might the company also consider personal selling as an additional marketing tool? Please describe what benefits personal selling would add to the marketing communications mix, relative to the benefits of advertising and sales promotions.

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Marketing Management: Discuss benefits of advertising and sales promotions

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