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A recent university graduate with a degree in Project Manager and two years experience recently interviewed for a job with a consulting company. A hiring manager from the consulting company called the graduate and offered him the job with a starting salary of $35, 000. The graduate has read in Jobs Inc. magazine that the average starting salary for a new hire with a degree and 2 years experience is $38,000-$42,000.
This recent college graduate has asked you for advice on how to negotiate for a higher salary. Based on the readings from the text about the negotiation process along with any research you may have conducted in the Kaplan library, provide this graduate with a step by step explanation on how he should proceed.