Discuss attributes that best define the ultrex brand, Marketing Management

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Discuss attributes that best define the ultrex brand

Problem: The marketing team at Ultrex Watch Company met to discuss attributes that best define the Ultrex brand. After much debate, the team agreed that classy, genuine, and accessible were the best fit. These traits can best be defined as the Ultrex Watch Company's brand ________. mantra personality elements variants

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