ASSIGNMENT
Internet Marketing
Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.
Part A: Identify and describe the three primary psychographic population segments.
Part B: Discuss at least six of the main social/cultural trends that have impacted online exchange.
Part C: For each psychographic population segment, select two social/cultural trends that you believe has greatly impacted them. Fully support your selection with a reasoned explanation.
ASSIGNMENT
Internet Marketing
Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one single-spaced page to a maximum of two pages in length; refer to the "Assignment Format" page for specific format requirements.
Part A: Name and describe each of the three pillars of relationship management. What are the benefits of each?
Part B: Why is technology important to support relationship marketing? What are the tools, both company-side and client-side, used to enhance the relationship management process? How does each one work?
Part C: Of these tools, which two company-side and which two client-side tools do you feel are most effective and why? Support your selections with concrete examples.