Problem
• Identify any company that interests you. It will likely be easier to choose a publicly-traded company that will have more information available.
• Identify factors that impact the supply and demand of this company's products and how it affects the company's pricing/product/distribution strategy.
• Discuss any recent macroeconomic events including government regulatory changes. How did the event impact the company's strategic advantage? How did or can the company adjust its strategy to counter or take advantage of the macroeconomic event.