Question 1: Discuss and evaluate Costco's strategy in terms of pricing, product selection and marketing and advertising strategy.
Question 2: Discuss whether or not Costco can achieve a sustained competitive advantage with this strategy.
Question 3: Discuss the alignment of Costco's mission and strategy. Evaluate whether or not the strategy supports the mission.
Question 4: Discuss the company's business philosophy, values and code of ethics. Evaluate how these might give Costco a competitive advantage.