Air France
Describe the Air France's Place Strategy and Price Strategy.
1. Place Strategy,
- Discuss all the types of retailers that distribute your product and list any differences between countries.
- Discuss any plans for non-traditional placement. Explain.
2. Price Strategy,
- What is the 'price strategy' for your product? ie: Price Skimming, Loss Leader, Penetration, Prestige?
- What are the price points within each country? List them in a chart or graph - can be placed in the appendix. Is the price reflective of the purchasing power within the country?