Case Study Topic: "Who will be first to launch driverless cars, Google or Uber" (or someone else?)
Criteria:
Clearly, define the Target Market with Demographics (quantitative data/stats)
Apply some Psychographics or behavioral/lifestyle to the Target Market (qualitative observations)
Discuss all four components of the Marketing Mix or 4 Ps (Product/Service, Place, Various Promotions)
Include all four components of the promotional mix, as well as social media, when discussing the Marketing Mix or 4 Ps (Adv., PR, Personal Selling, and various Promotions)
Perform a PESTLE analysis Discuss All Six Components. Use web link to view ((https://pestleanalysis.com/what-is-pestle-analysis/))
Please provide a minimum of two recommendations (YOUR creative marketing ideas!)
Provide data (statistics) & examples (businesses using ideas that are similar to your recommendations)
Attribution Formatting - Supporting evidence is properly formatted in the document.
Communication Logic - Ideas are arranged logically to support.
Tone and Style - The tone & style are consistently professional & appropriate for the audience & purpose.
Word Choice - Word choice & usage is accurately gauged & appropriate for the intended audience & purpose.
Length: Minimum 500 words required.