Discuss advertising campaign called decide to ride


Question: In a recently launched advertising campaign called "Decide to Ride," brewer Anheuser-Busch and ridesharing platform Uber have partnered to raise awareness and provide ridesharing opportunities to prevent drunk driving. For Anheuser-Busch and Uber, what kind of advertising is this? Primary-demand Brand Selective-demand Institutional

 

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Marketing Management: Discuss advertising campaign called decide to ride
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