Discuss advertising campaign called decide to ride, Marketing Management

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Discuss advertising campaign called decide to ride

Question: In a recently launched advertising campaign called "Decide to Ride," brewer Anheuser-Busch and ridesharing platform Uber have partnered to raise awareness and provide ridesharing opportunities to prevent drunk driving. For Anheuser-Busch and Uber, what kind of advertising is this? Primary-demand Brand Selective-demand Institutional

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Marketing Management: Discuss advertising campaign called decide to ride

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