Assignment:
You need to find an article that is connected to some area of marketing and relate it to the course material. The article that you are explaining must be a minimum of 1,000 words in length. Your paper should be no longer than 2 pages in length and double-spaced. Your single reference should be single spaced.
Harvard Business Review, from 2013 to present
MIT Sloan Management Review, from 2014 to present
Once you have selected your article, briefly summarize it. This should take between 1 page. For the remaining page, tell me why this information could be important to marketers.
Format
Use Word with a 12-point font of Times New Roman
1 inch margins on all sides, no headers or footers, left justified, name on document
No title page, 2-page maximum, double spaced
Include the name of the article and your name as a heading on the first page
Prepare references in accordance with the APA Publication Manual (6th edition) and place it on the final page.