Discuss about the mass marketing strategy, Marketing Management

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Discuss about the mass marketing strategy

Discuss the below in detail:

Q: In a mass marketing strategy, the marketing mix is designed to appeal to the broad-est market in an undifferentiated approach in the assumption that everyone will respond in a like manner to the marketing mix strategy.

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Marketing Management: Discuss about the mass marketing strategy

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Marketing Management: Discuss about the mass marketing strategy

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