Marketing in communication Essay (3000 words exclude cover page and reference)
• Any topic related to marketing communications can be chosen.
• Cross-cultural nature is desirable.
• No primary research is required.
• Assessed on the basis of your understanding of international marketing communications strategy or tactics.
• Cite all references properly using the APA or Harvard style.
• Format:
- Page 1: Cover page
- Page 2-6: Essay
• 5 single-spaced pages plus a list of references
• Must be typed in Corbel, Calibri or Times Roman 12 point, with 2.5 centimetres margins.
• Figures, tablesand visual in an appendix.