Discuss the below:
Marcom is short for a company's marketing communication. Amazon, the world's largest online retailer realizes one clear benefit of integrated marketing communication (IMC) is creating messages that are clear, concise, and integrated.
With advances in technology and social media, the functions within marketing communications have become more integratedForbes writer, Judy Begehr, states that "In addition, a carefully orchestrated, well-planned content marketing program can and should become the central organizing principle that guides integrated plan development and messaging across channels". This is important because Consistent messages build the customer base and may lead to increased sales and profits for the organization.
References:
Begehr, J. (2014, February 3). How content will impact the future of integrated communications. Retrieved from https://www.forbes.com/sites/gyro/2014/02/03/how-content-will-impact-the-future-of-integrated-communications/
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.
1. Buying Process
What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
2. Market Opportunity Analysis (MOA)
What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
Discussions
1. Advertising Strategy
Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
2. Ethics in Advertising
Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country.Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
Discussions
1. Trade Promotions
What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
2. Sales Promotion Strategies
What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
Discussions
1. Direct Marketing
Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing communications plan? Support your position. Incorporate concepts and examples from this week's lecture. Respond to at least two of your classmates' posts.
2. Electronic & Internet Marketing
How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers
1965-1983 Gen X or the Busters
1984-2002 Gen Y or the Millennials
2003 - Current Gen Z or the Digital Generation
Discussions
1. Public Relations
What is the role of public relations within an organization's integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
2. Content Marketing
An increasing trend in marketing communications is to use "content marketing." Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
Attachment:- Online Marketing & Social Media.rar