Assignment task: For each problem you developed, identify and discuss a model or theory within scholarly and practitioner literature that can be used to further understand the problem. For clarity, you should identify and discuss at least three different models or theories, not simply one model or theory that would apply to all three business problems
Information Technology Problem
The increasing adoption of cloud-based resources has posed new hurdles to business Information Technology (IT) departments. IT departments continually enhance their capabilities to keep up with the needs of the business and rapid technological advancements. The ability of the IT department to assist a business in recognizing and utilizing the value of IT is becoming increasingly crucial. By approaching digital transformation in functional silos, it may be possible to overlook important factors or miss possibilities for cross-fertilization. A firm is transformed into a digital product or service offering through digital transformation (Verhoef et al., 2021). This capability requires the ability to quickly adapt to shifting trends and technologies as well as identify and overcome potential obstacles to the successful implementation of information technology.
Marketing Problem
It takes time to keep up with social media, so restaurant managers should have more time to dedicate to that. Managers may need more knowledge that marketing agencies can provide and the time and resources necessary to receive social media training for themselves or their workers. Due to time and personnel limitations, smaller restaurants may be more reluctant to integrate the necessary technology. A restaurant's brand image, loyalty, equity, preference, and leadership can benefit from social media promotion. Small restaurants in the US need to execute a comprehensive social media marketing strategy if they want to expand.
Customers' opinions should be monitored so companies can learn how their products are used. Recruiting employees is virtually untapped, as only three restaurants sought to acquire new staff via social media.
References:
You may want to review these articles as you work through this assessment:
- Shufutinsky, A., Deporres, D., Long, B., & Sibel, J. R. (2020). Shock leadership development for the modern era of pandemic management and preparedness. International Journal of Organizational Innovation, 13(1), 20-42.
- Li, T., & Chan, Y. E. (2019). Dynamic information technology capability: Concept definition and framework development. The Journal of Strategic Information Systems, 28(4), 101575.
- Lepkowska-White, E., Parsons, A., & Berg, W. (2019). Social media marketing management: An application to small restaurants in the US. International Journal of Culture, Tourism and Hospitality Research, 13(3), 321-345.