Discuss a fortune company
Discuss the following question:
Select one company from the fortune 500 list and review their current marketing campaigns. Analyze whether or not the marketing approach is customer driven & explain your reasoning.
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Innovation is seen as a main component of developing competitive advantage in today's hyper-competitive environment. How is innovation developed and used to enhance enterprise performance? What factors help shape innovation strategies?
Select one company from the fortune 500 list and read their current marketing campaigns. Analyze whether or not the marketing approach is customer driven & explain your reasoning.
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