Discuss a benchmarking example where Stephen Sanger, CEO of General Mills, sent his technicians to a NASCAR race to observe the pit crews. "That experience inspired the techies to figure out how to reduce the time it takes to switch a plant line from five hours to 20 minutes". How could financial services firms benefit through benchmarking against something outside of the industry? Does another industry have a service model or operational procedure that financial firms could benefit from if management decided to implement it?