Assignment 1
Directions: Identify three or more of the secondary sources of information available to REI. Develop a short analysis of the value of the secondary sources of information available to REI. How valuable are these studies to the company? Submit your analysis in the assignment area.
Assignment 2
Directions: For your course project, submit the company you have chosen, along with the product or service for which you will conduct your marketing analysis. In your submission, provide a detailed description of the organization and its product or service. Provide a rationale for your selection. Also, submit a list of four to five resources you will use to assist in your analysis.
Company: Apple
Product: iPhone 6S