Direct selling and response retailing


Assignment:

Q1. Differentiate between direct selling and direct-response retailing. Cite examples of both.

Q2. In what ways has the Internet changed direct-response retailing?

Q3. Define automatic merchandising, and explain its role in U.S. retailing today and in the future.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Direct selling and response retailing
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