Solved: Direct marketing program to generate leads and traffic, Marketing Management

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Direct marketing program to generate leads and traffic

Problem:

BMW recently introduced its first sport utility vehicle, the X5, to compete with other popular 4 x 4 vehicles, such as the Mercedes-Benz M-class and Jeep Grand Cherokee. Design a direct marketing program to generate (a) leads, (b) traffic in dealerships, and (c) direct orders.

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Marketing Management: Direct marketing program to generate leads and traffic

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