Question: Direct marketing faces several challenges and opportunities in global markets. Several countries, such as Australia and Japan, have requirements for mandatory "opt-in" - which of the following?
- Global marketers must pay a special fee beyond the regular postage for the privilege of using a country's postal system.
- Global marketers wishing to use direct marketing must have all mailings approved by their respective trade commissions for appropriateness of content.
- Global marketers have to purchase special "catalog" postage at a cost higher than what is charged for the same weight of mail sent from one individual to another.
- Consumers have to pay a special fee to the government to defray the costs of mail carriers having to handle larger volumes of mail from catalogues.
- Potential customers must give permission to include their name on a list for direct marketing solicitations.