Problem 1: (Sales) Mitch (VP of Bead Bar on Board) "I need software I can use on my handheld computer. I think that contact management software would help me keep track of my sales prospects."
Problem 2: (MKT) Miriam (VP of Marketing and Sales) "Desktop publishing should really help me develop direct mail pieces and flyers. Special direct mail programs come with a demographic database that should help us better target our ads".
Problem 3: Imagine that you are acting as an IT consultant for the above executives. What software solutions would you recommend to your executives based on their needs? Explain your answer.