Dippin’ Dots Ice Cream – Focus competitive environment this case summary of Chapters 1 – 12 Dippin’ Dots are tiny round beads of ice cream made and stored at super-cold temperatures and served in a soufflé cup. They are sold only through franchisees’ scoop shops and national accounts. Dippin’ Dots founder and inventor, Curt Jones, is back at the helm and is faced with new challenges due to the economic downturn – What are your suggestions for him? What should Jones and Dippin’ Dots do next?