Question1. Top Mobile Company ltd deals in mobile phones. For the previous two years, the company has been using traditional marketing tools like newspapers, pamphlets and radio to advertise its products. Throughout a seminar the manager of Top Mobile Company Ltd, heard about the use of Internet in advertisement. The manager now wants to know more concerning one of the applications of Internet marketing, i.e. e-mail marketing.
i. Give explanation to the manager what e-mail marketing is.
ii. Also, elaborate how this marketing tool can advantage his business.
iii. The manager has decided to adopt e-mail marketing. List all the rules which he has to adhere to, if he wants to create a good image of his business in the consumer’s mind.
Question2. Illustrate the different ways in which advertising can be employed in order to promote a website.
Question3. “Online advertising has added a dimension to advertising by introducing interactivity, low cost, personalization, long accessibility, and instant response possibilities.” Describe each of the features of online advertising mentioned above.
Question4. What do you understand by the phrase “viral marketing”?