Problem:
Circuit City is a company that didn't do what they needed to meet market needs or adapt to the constant changes. That said, Best Buy has their own set of challenges. They changed their strategy a while back and it seems to be backfiring on them. What would you do differently?
What happens to companies who enter markets without doing their due diligence with respect to language, culture, and religion? Other than McDonalds, do you have any examples of companies who have done a poor job at this and failed?