Digital marketing and advertising
Problem: Explain the three main types of software tools that support digital marketing and advertising with example of each.
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Problem: How can facts and truth be differentiated in the findings of marketing research? Write ypur response in awhite paper by following the APA standards of writing.
The Marketing department likes to know patterns about the consumers who call the 1-800 phone bank with questions/problems.
Problem: Pick a company that does business nationally and internationally and make not of what environmental facotrs come into play when they make decisions on how to promote their product/service. In particular, examine:
Marketing Intelligence involves building internal databases to identify marketing opportunities. Suppose you are the marketing manager for a cell phone company.
How would you apply the market segmentation concept in developing a marketing strategy in this case? Based on your analysis, identify at least two segments for targeting. Explain why you selected the segments for targeting.
Discuss what market segments American Express appears to be targeting with this website. What segmentation variables are being used to segment these markets? Use marketing terminology in your comments.
Problem 1: James Dyson's inovation ideas come from two sources. What are those sources? Problem 2: James Dyson has begun experimenting with robotics and microchips to accomplish what objectives?
Problem 1: Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy. Problem 2: Chart the growth and development of e-Marketing in your selected industry.
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