Digistar, Inc., is a large corporation that produces a wide variety of products and services. As a result, it is a tall organization with a product structure. Employees are only expected to report to a single boss. Even so, communications between various functions in a division has become a problem. Because of this, it often takes a long time to bring new products to market, which is a severe handicap in highly competitive areas, such as printers. To expedite the process of bringing new printers into the market, Digistar should form a
- boundaryless structure between the design division and marketing division of the company.
- liaison relationship between the design and marketing section of the printer division.
- task force consisting of managers from the design, manufacturing, and marketing divisions of the company.
- team consisting of managers from the design, manufacturing, and marketing sections of the printer division.