Assignment:
Advise a chain of movie theatres on a differentiation strategy to restore its flagging profitability. Use the value chain framework to identify potential linkages between the company’s value chain and that of its customers in order to identify differentiation opportunities. The key here is to examine the value chain of the cinema-goer in order to identify opportunities for value creation.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.