Differentiating the marketing mix
Question: Identify and explain three advantages to customers when a firm differentiates the marketing mix. Explain how this differentiation is related to the competitive positioning of a brand.
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Discuss the impact of the personal computer, cellular phones, and the Internet on society.
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Identify and explain three advantages to customers when a firm differentiates the marketing mix.
Identify and briefly define 1 of the following concepts: Opportunity cost-Sunk cost-Cost-benefit analysis.
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Resources: Cengage Human Resources Management exercises.
Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
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