Differentiating between services and goods marketing and


Assignment: Differentiating Between Services and Goods Marketing

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Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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Marketing Management: Differentiating between services and goods marketing and
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