Assignment:
Q1. How might consumers respond to normative influence?
Q2. What three techniques can marketers use to encourage consumer compliance?
Q3. Differentiate between information valence and modality.
Q4. Why is word of mouth so important for marketers?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.