Differential between old and new concept of the marketing
|
Basic of difference
|
Old concept of the marketing
|
New concept of the marketing
|
|
Orientation
|
This concept is product oriented.
|
This concept is consumer oriented.
|
|
Contribution in standard of living
|
This concept is not related with the standard of living of society.
|
According to this concept, market is the creation and delivery of standard of living to the society
|
|
Target
|
The target of this concept is to earn with the standard maximum profit by maximizing the sales.
|
The object of this concept is to maximize the profit through satisfaction of consumer needs.
|
|
Starting
|
According to this concept, marketing starts only after the goals have been produced.
|
According to this concept, marketing starts with the discovery of consumer needs.
|
|
Satisfaction of consumer needs and wants
|
The concept does not consider the needs and wants of consumers
|
According to this concept, every business activity clusters around the needs and wants of consumers.
|
|
End
|
According to this concept, marketing ends with the physical distribution of goods and services.
|
According to this concept, marketing ends with the satisfaction of consumers needs.
|
|
Marketing research
|
It does not provide for marketing research
|
It stresses upon intensive marketing research
|
|
Allied activities of marketing
|
This concept does not consider any research
|
According to this concept, allied activities of marketing to be its important part.
|