Question 1:
Many Marketing Managers have their favourite research methods. Some maintain that the only way to gather primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this proclamation? Justify your answer.
Question 2:
Illustrate out which methods of primary data collection you would employ to collect information regarding guests’ preferences. Justify your answer.
Question 3:
Illustrate out the two (2) different types of pricing techniques. As a consumer which technique do you personally prefer to deal with? Justify your answer.
Question 4:
Illustrate out how branding can benefit a tourism or hospitality organisation.