Attempt all the questions.
Section-A
Question1) What are the reasons for the existence of the ‘internal documentary system’ (internal accounting system) within the organization?
Describe the importance of such a system to the marketing information system.
Question2) List the different components of a Marketing Information System and describe the purpose of each in detail.
Question3) To survive in highly competitive markets, companies need to be able to develop the marketing function and scale it up on “Internet time” with best-of-class decision support solutions for customer relationship management, sales force automation, market research, marketing communications, logistics, and product development. Comment on this statement. Justify your views with examples.
Question4) List different phases of marketing research process and describe how Information systems could be used to improve this process
Section-B
Question5) Case Study:
Design a plan for developing a Marketing Information System for the Automobile dealer. Specify different sources of data input, process and various queries and reports you will include in this system. Describe how this system would provide data to various users at different levels of an organization. Give example of each.