Question1) Answer all the questions.
(i) What do you understand by marketing concept?
(ii) List any two factors influencing consumer behaviour.
(iii) Briefly explain branding.
(iv) Mention any two kinds of marketing channels.
(v) Explain marketing audit?
Question2) Describe the role and scope of marketing management in India.
Question3) Describe different elements of promotion mix.
Question4) What is market segmentation? Describe briefly the different levels of market segmentation.
Question5) Answer all the questions.
(i) Write a short note on marketing myopia.
(ii) What do you understand by niche marketing?
(iii) List any two pricing techniques used in marketing.
(iv) What is cooperative advertising?
(v) State any two sales promotion tool used for consumers.
Question6) Explain briefly the requirement of studying marketing environment.
Question7) Discuss in brief various stages of product in cycle.
Question8) What is marketing control? Describe its process.